Beautiful floors are the ones you see in design magazines or on Pinterest boards, right? It’s easy to get caught up in their charming good looks! However, most flooring showrooms won’t tell you that the perfect look for your home isn’t about choosing the prettiest flooring material alone. It’s about choosing the right material for your home.
At King Flooring in Memphis, we have the real-world experience that most flooring retailers don’t. Before opening our own flooring business, we flipped homes (about 5,000). That’s how we learned that choosing flooring based on looks alone can lead to expensive problems down the road.
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ToggleWhy Experience with Problem Homes Matters
Flipping homes doesn’t come with the luxury of perfect conditions. Walking into the house, you never know what you’ll find. The subfloor may be solid or could be a complete disaster. Other homes have moisture issues and some homes have foundation cracks or settling problems.
We’ve seen it all. From leaks to unstable foundations and surprises under old carpet or linoleum, there’s nothing we haven’t come across. Our hands-on experience has taught us to ask before installing new floors in Memphis, not after.
After transitioning from flipping homes to building new ones, we brought our knowledge with us. Even if our first custom home wasn’t as good as our 600th home, we kept learning and improving with every project. That’s why we ask the following questions upfront:
- Is there moisture in this space?
- Is the foundation cracked or settling?
- Are we using the correct underlayment for this situation?
- What factors make this home different from the last one?
Beyond being technical details, they are the difference between flooring that lasts for a few years versus a few decades.
How This Helps You Choose the Right Flooring
What our experience has taught us helps guide Memphis homeowners toward the right flooring option. It also helps avoid problems.
For example, a home built in 2020 will face different challenges from one built in 1970. Older homes are more prone to moisture issues than new construction. Settling creates uneven subfloors and underlayment requirements are different.
Customers turn to King Flooring because we don’t just show them what’s trendy or what we want to clear out of our warehouse. We’re personable and ask about your home. When it was built, problems you noticed and if moisture is in certain areas are important. From there, we recommend flooring materials that work for your situation.
Our practical experience lets us identify what you need for your specific home. Whether it’s a historic Memphis home or a rental property, we’ve seen it all. Schedule a free consultation to discuss your needs so we can recommend flooring solutions made to last.
It’s Not Just What We can Sell, It’s What You Need
In the flooring industry, too many retailers focus on selling what generates the highest profit margin or what moves inventory over the right budget-friendly flooring choice for your home. Yes, they may show you beautiful samples. However, they won’t ask about your subfloor, moisture levels or home age.
At King Flooring, we do things differently. Since we’ve installed flooring in thousands of problem homes, we see what happens when someone recommends the wrong material. Warping, buckling, premature wear and expensive replacements aren’t uncommon.
That’s why we prioritize what you need, not what looks great in our Memphis flooring showroom. In some cases, the less expensive option might make more sense for your home. It may mean recommending against the most stylish option if it’s not going to last.
The best flooring combines aesthetics and performance. It will look its best on installation day and ten years later if it was the right choice for your home from the start.
Get Flooring That Works as Well as It Looks
Nailing the perfect flooring look is easier than you think. It’s all about matching beautiful materials with what works for your home. At King Flooring, we’ve flipped and built thousands of homes and it’s taught us to ask the right questions and recommend the right floors.
Ready to find flooring that’s beautiful and lasts? Contact us to book a free in-home consultation today!




